The year 2017 was an active one for Cadasta’s communications and outreach activities. By working with a communications consultant and adding a Communications Manager to our staff, we were able to more actively promote Cadasta’s work via our website, social media, and the mainstream press. As a result, 2017 saw the successful launch of a new quarterly newsletter, an instagram account, and an increased following and engagement on twitter, linkedin, and facebook. These help build Cadasta’s brand, and keep our community informed of the latest news on our work.
During the year, more than thirteen blog posts were published on the Cadasta website, thirteen articles authored by Cadasta staff were published by press outlets, and fifteen press pieces mentioned Cadasta. Cadasta’s Interim CEO was also featured in a podcast published by the Center for International Private Enterprise (CIPE), and Cadasta staff participated in sixteen events and conferences.
As a result of the increased communication activities, Cadasta’s website was viewed nearly 50,000 times in 2017, a 43% increase in visitors from 2016.
Cadasta’s communications staff also began working more closely with partners to monitor and promote project impact. These successes were documented and published in the form of four Profiles of Partnership, as well as a Partner Spotlight video.
In September 2017, Cadasta worked with Habitat for Humanity’s Solid Ground campaign to develop and launch an interactive Got Land Rights Survey. The survey spotlighted the importance of land rights, and sought to help people relate to the issue in a more personal way by connecting the dots between land rights and women’s economic empowerment, nutrition, conservation, poverty alleviation, economic development, and security. During September, the month of its launch, the survey’s website generated over 1,700 page views, and was featured by nine press publications.