WASHINGTON, D.C., September 9, 2024 — Cadasta Foundation is pleased to announce the appointment of John E. Torres III as the new Senior Director of Communications. In his role, John will lead the organization’s strategic communications efforts, ensuring that Cadasta’s mission and impact are effectively communicated to a global audience.
John brings over two decades of experience in international strategic communications, marketing, and public relations. He has a proven track record of enhancing brand visibility, increasing stakeholder engagement, and driving impactful communication initiatives.
“We are delighted to have John join our team,” said Cadasta CEO and President Amy Coughenour Betancourt. “His extensive strategic communications experience and leadership in domestic and international settings, including in agriculture, food security, and land access initiatives, make him an invaluable asset to Cadasta’s management team. We are confident that John will play a key role in leading our new communication strategy to amplify our mission to secure land and resource rights for communities worldwide.”
Commenting on his new role, John stated, “Cadasta’s work is profoundly transformative, enabling people to invest in their land, lift families out of poverty, and foster economic growth in communities that need it most. I’m excited to contribute to this significant work and ensure our messaging aligns with our mission to create a world where everyone has a secure place to call home.”
Before joining Cadasta, John served as Director of Communications at Land O’Lakes Venture37, where he led global communications efforts, including branding, social media, advocacy, and event management. He also served as Vice President of Communication and Public Relations at the National Cooperative Business Association CLUSA International (NCBA CLUSA), where he was instrumental in aligning organizational practices with mission objectives and enhancing the association’s strategic agility.
We welcome John to the team and look forward to the positive impact his leadership and expertise will bring to Cadasta’s communications.
About Cadasta Foundation:
Around the world, Cadasta provides communities, governments, and NGOs with the ability to map and document their lands and natural resources with modern technology solutions, training, and expertise at a scale and pace needed to overcome the urgent challenges of inequality, climate change, and biodiversity loss. Communities from Brazil to Uganda use Cadasta’s technology to delineate their territories and create the maps and data governments need to grant land rights efficiently. The data collected using Cadasta’s tools is also used to improve community land governance and land use for climate resilience and adaptability, protect biodiversity, and reduce conflict and encroachments.
Cadasta’s customizable model has supported 108 partners to map and document the rights of 7 million people in over 5,000 communities on more than 24.5 million hectares of land in 50 countries. This has resulted in more than 180,000 government-issued land documents and many more in process. Cadasta’s approach ensures that communities guide every step of the process and have full ownership of their mapping data.
Notes to Editors:
- John’s Bio: https://cadasta.org/personnel/john-torres/
- Q&A with John: https://cadasta.org/meetjohn/
- John’s LinkedIn: https://www.linkedin.com/in/john-e-torres-iii-12a87334/
- Cadasta’s Twitter: @CadastaOrg
Cadasta’s LinkedIn: https://www.linkedin.com/company/cadasta-foundation/